Graduated in Art History (2022) and Advertising and PR (2014) at the University of Malaga. He has completed the Master's Degree in Digital Marketing Management (2016 - 2017), as well as the Master's Degree in Social Developments of Artistic Culture (2022 - 2023) at the same university. It is in this institution where she is developing her doctoral thesis, researching on complex cultural systems applying natural language models (NLP) and multimodal (LLM).

Since 2023 he is a member of the Telefónica Chair 5G Next Generation Networks and Information Technologies. Expert in digital identity and Digital Media Strategy, he currently focuses on the development and application of computational models for the analysis of cultural big data. His research interests include cultural criticism focused on post-digital society and aesthetic theories related to computer art.