{"id":29,"date":"2021-09-24T08:05:36","date_gmt":"2021-09-24T08:05:36","guid":{"rendered":"http:\/\/catedratelefonicauma.es\/?page_id=29"},"modified":"2026-03-20T11:07:37","modified_gmt":"2026-03-20T11:07:37","slug":"inicio","status":"publish","type":"page","link":"https:\/\/catedratelefonicauma.es\/en\/","title":{"rendered":"Home"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow av-small-hide av-mini-hide  avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap sidebar_right'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kty8cmm1-f6520d99ceafb17104226aca560c1dc9\">\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-kty8cmm1-f6520d99ceafb17104226aca560c1dc9__0 .avia-caption-title{\nfont-size:28px;\n}\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-kty8cmm1-f6520d99ceafb17104226aca560c1dc9__1 .avia-caption-title{\nfont-size:26px;\n}\n<\/style>\n<div  class='avia-slideshow av-kty8cmm1-f6520d99ceafb17104226aca560c1dc9 avia-slideshow-featured_large av_slideshow_full avia-fade-slider av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner' style='padding-bottom: 42%;'><li  class='avia-slideshow-slide av-kty8cmm1-f6520d99ceafb17104226aca560c1dc9__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap'   ><div class='av-slideshow-caption av-kty8cmm1-f6520d99ceafb17104226aca560c1dc9__0 caption_fullwidth caption_center'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title'  itemprop=\"name\" >5G Chair, Digital Culture and Next Generation Technologies for Society<\/h2><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-172 avia-img-lazy-loading-172\"  src=\"https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2021\/09\/bnnr-test-1500x630-b-1500x630.jpg\" width=\"1500\" height=\"630\" title='' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2021\/09\/bnnr-test-1500x630-b.jpg 1500w, https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2021\/09\/bnnr-test-1500x630-b-300x126.jpg 300w, https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2021\/09\/bnnr-test-1500x630-b-1030x433.jpg 1030w, https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2021\/09\/bnnr-test-1500x630-b-768x323.jpg 768w, https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2021\/09\/bnnr-test-1500x630-b-705x296.jpg 705w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><div class='av-section-color-overlay' style='opacity: 0.4; background-color: #4f65dd; '><\/div><\/div><\/li><li  class='avia-slideshow-slide av-kty8cmm1-f6520d99ceafb17104226aca560c1dc9__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap'   ><div class='av-slideshow-caption av-kty8cmm1-f6520d99ceafb17104226aca560c1dc9__1 caption_fullwidth caption_center'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title'  itemprop=\"name\" >\u00abWithout technology, man would not exist and would never have existed\u00bb (Ortega y Gasset, Meditaci\u00f3n de la t\u00e9cnica, 1939).<\/h2><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-173 avia-img-lazy-loading-173\"  src=\"https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2021\/09\/bnnr-test-1500x630-c-1500x630.jpg\" width=\"1500\" height=\"630\" title='bnnr-test-1500x630-c' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2021\/09\/bnnr-test-1500x630-c.jpg 1500w, https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2021\/09\/bnnr-test-1500x630-c-300x126.jpg 300w, https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2021\/09\/bnnr-test-1500x630-c-1030x433.jpg 1030w, https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2021\/09\/bnnr-test-1500x630-c-768x323.jpg 768w, https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2021\/09\/bnnr-test-1500x630-c-705x296.jpg 705w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><div class='av-section-color-overlay' style='opacity: 0.4; background-color: #4f65dd; '><\/div><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Previous<\/title>\n<desc id='av-svg-desc-1'>Previous<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Previous<\/span><\/a><a href='#next' 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av-1myed-ab23bc498cd9945f40136f9e1fcc957f main_color avia-section-huge avia-no-border-styling  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-29'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-o2zx-96263e7e2ae09773a9f9d11f3c0a52cd av_one_full  avia-builder-el-2  el_before_av_hr  avia-builder-el-first  first flex_column_div'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kty2z5pg-7e142f6fbf48f3414510d83df99cdb6c\">\n#top .av-special-heading.av-kty2z5pg-7e142f6fbf48f3414510d83df99cdb6c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kty2z5pg-7e142f6fbf48f3414510d83df99cdb6c .av-special-heading-tag 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hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ku1cp7h5-03615c8b1f51ca9d11e5f8e384df3804 av_three_fifth  avia-builder-el-5  el_after_av_hr  el_before_av_two_fifth  first flex_column_div av-animated-generic bottom-to-top'     ><p><section  class='av_textblock_section av-1fqtx-0294f669caab64b03de7ff4f3c20cbd4'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With 24 chairs in 26 leading Spanish universities, <a href=\"https:\/\/www.telefonica.com\/es\/\" target=\"_blank\" rel=\"noopener\"><strong>Telef\u00f3nica<\/strong><\/a> today has the largest network of University-Business Chairs in our country, a network which, since its creation in 2001, has served as an instrument for training, research and knowledge transfer with a common objective: the promotion of new information and communication technologies (ICT) in our society.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ku2gbxd9-9b80a5e91a029a5cecb2c4263d1ac715\">\n#top .hr.hr-invisible.av-ku2gbxd9-9b80a5e91a029a5cecb2c4263d1ac715{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-ku2gbxd9-9b80a5e91a029a5cecb2c4263d1ac715 hr-invisible  avia-builder-el-7  el_after_av_textblock  el_before_av_button'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-ku2gblvj-25145ca9daa402ad2837dc38a630b08e-wrap avia-button-left  avia-builder-el-8  el_after_av_hr  avia-builder-el-last'><a href='https:\/\/catedratelefonicauma.es\/en\/presentacion\/'  class='avia-button av-ku2gblvj-25145ca9daa402ad2837dc38a630b08e av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Read Presentation\"><span class='avia_iconbox_title' >Read Presentation<\/span><\/a><\/div><\/p><\/div><div  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avia-img-lazy-loading-not-4040 avia_image' src=\"https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2026\/03\/Logo-Catedra-25years.png\" alt='' title='Logo Catedra 25years'  height=\"500\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2026\/03\/Logo-Catedra-25years.png 800w, https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2026\/03\/Logo-Catedra-25years-300x188.png 300w, https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2026\/03\/Logo-Catedra-25years-768x480.png 768w, https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2026\/03\/Logo-Catedra-25years-18x12.png 18w, https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2026\/03\/Logo-Catedra-25years-705x441.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mio7hitn-7a6ddc119bd386f32e7a3e7c07b05760\">\n#top 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avia-builder-el-13  el_after_av_hr  avia-builder-el-last  first flex_column_div av-animated-generic bottom-to-top'     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kw1ptoe9-c60fbcdaa4f2ed4e5e587f9909a0147c\">\n.avia-section.av-kw1ptoe9-c60fbcdaa4f2ed4e5e587f9909a0147c .av-section-color-overlay{\nopacity:0.2;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kw1ptoe9-c60fbcdaa4f2ed4e5e587f9909a0147c main_color avia-section-large avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-20 av-height-percent  av-section-with-video-bg container_wrap sidebar_right'   data-av_minimum_height_pc='20' data-av_min_height_opt='percent' data-section-video-ratio='16:9'><div  class='avia-slideshow av_slideshow_obj-1-69dec4512fc33 avia-slideshow-featured av_slideshow avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied  av-section-video-bg avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner' style='padding-bottom: 28.666666666667%;'><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='1.7777777777778' class='avia-slideshow-slide av_slideshow_obj-1-69dec4512fc33__0  av-video-slide  av-video-service-youtube  av-hide-video-controls av-mute-video av-loop-video  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap'   ><div class='av-click-overlay'><\/div><div class='mejs-mediaelement'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\" ><div height='1600' width='900' class='av_youtube_frame' id='player_29_196193096_203256607'  data-autoplay='0'  data-videoid='yWVcdOi56PE'  data-hd='1'  data-rel='0'  data-wmode='opaque'  data-loop='0'  data-version='3'  data-autohide='1'  data-color='white'  data-controls='0'  data-iv_load_policy='3'  data-original_url='https:\/\/youtu.be\/yWVcdOi56PE' ><\/div><\/div><div class=\"av-click-to-play-overlay\"><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div 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us<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1m0r9-968f3d6d69efc68a8b6799a2665503bb\">\n#top .hr.av-1m0r9-968f3d6d69efc68a8b6799a2665503bb{\nmargin-top:20px;\nmargin-bottom:20px;\n}\n.hr.av-1m0r9-968f3d6d69efc68a8b6799a2665503bb .hr-inner{\nwidth:100px;\nborder-color:#ffffff;\nmax-width:45%;\n}\n.hr.av-1m0r9-968f3d6d69efc68a8b6799a2665503bb .av-seperator-icon{\ncolor:#ffffff;\n}\n.hr.av-1m0r9-968f3d6d69efc68a8b6799a2665503bb .av-seperator-icon.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<div  class='hr av-1m0r9-968f3d6d69efc68a8b6799a2665503bb hr-custom  avia-builder-el-17  el_after_av_heading  el_before_av_one_fifth  hr-center hr-icon-yes'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue921' data-av_iconfont='entypo-fontello' ><\/span><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1wp0l-50f6e15cc719dc13bc25dd46d3a6fabc av_one_fifth  avia-builder-el-18  el_after_av_hr  el_before_av_three_fifth  first flex_column_div'     ><\/div><div  class='flex_column av-1ktjp-e806713aad911d44dcf45905ba35e512 av_three_fifth  avia-builder-el-19  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div'     ><div  class='avia-button-wrap av-lj7fr16y-0c9639cf03b263296a4118bf933e6931-wrap avia-button-center  avia-builder-el-20  avia-builder-el-no-sibling'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lj7fr16y-0c9639cf03b263296a4118bf933e6931\">\n#top #wrap_all .avia-button.av-lj7fr16y-0c9639cf03b263296a4118bf933e6931{\nfont-size:16px;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.youtube.com\/@catedratelefonica-uma'  class='avia-button av-lj7fr16y-0c9639cf03b263296a4118bf933e6931 av-link-btn avia-icon_select-yes-left-icon avia-size-large avia-position-center av-icon-on-hover avia-color-light'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"VISIT OUR CHANNEL\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\uf16a' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >VISIT OUR CHANNEL<\/span><\/a><\/div><\/div><div  class='flex_column av-t8q1-bb8e04de2dc3899523b247fae062089b av_one_fifth  avia-builder-el-21  el_after_av_three_fifth  avia-builder-el-last  flex_column_div'     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av_section_3'  class='avia-section av-6eokp-12f3a54297ec3eb83c600b11cfaf067c main_color avia-section-huge avia-no-border-styling  avia-builder-el-22  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-29'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-kkdl-f4328cdbe59af1afdf1d096e5be57448 av_one_full  avia-builder-el-23  el_before_av_hr  avia-builder-el-first  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ktznlp75-ce9e43603773dc1fd8f4348fd2af72a1\">\n#top .av-special-heading.av-ktznlp75-ce9e43603773dc1fd8f4348fd2af72a1{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ktznlp75-ce9e43603773dc1fd8f4348fd2af72a1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ktznlp75-ce9e43603773dc1fd8f4348fd2af72a1 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ktznlp75-ce9e43603773dc1fd8f4348fd2af72a1 av-special-heading-h1 blockquote modern-quote  avia-builder-el-24  el_before_av_hr  avia-builder-el-first  av-linked-heading'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><a class=\"av-heading-link\" href=\"https:\/\/catedratelefonicauma.es\/en\/actividades\/\" >Activities<\/a><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4vaft-17cd3968bd0bcd12175297689ed75f67\">\n#top .hr.av-4vaft-17cd3968bd0bcd12175297689ed75f67{\nmargin-top:1px;\nmargin-bottom:20px;\n}\n.hr.av-4vaft-17cd3968bd0bcd12175297689ed75f67 .hr-inner{\nwidth:100px;\nborder-color:#4e6ce6;\n}\n<\/style>\n<div  class='hr av-4vaft-17cd3968bd0bcd12175297689ed75f67 hr-custom  avia-builder-el-25  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-4f4nd-7311594a594d162c3d6298da8403b88c'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We show you the activities related to our project, which can also be yours.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ktzq6a8j-c733e6077889a902a69d2557ec8b0a2d\">\n#top .hr.hr-invisible.av-ktzq6a8j-c733e6077889a902a69d2557ec8b0a2d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ktzq6a8j-c733e6077889a902a69d2557ec8b0a2d hr-invisible  avia-builder-el-27  el_after_av_one_full  el_before_av_masonry_entries  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div id='av-masonry-1' class='av-masonry av-ktzo8o75-372f51565f26c34364679c1162379582 noHover av-fixed-size av-large-gap av-hover-overlay-active av-masonry-animation- av-masonry-col-3 av-caption-always av-caption-style- av-masonry-entries av-orientation-square' data-post_id=\"29\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image all_sort actividades_sort  debate-steam-h_sort'><\/div><a href=\"https:\/\/catedratelefonicauma.es\/en\/actividades\/cultura_en_datos\/\"  id='av-masonry-1-item-3535' data-av-masonry-item='3535' class='av-masonry-entry isotope-item post-3535 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-arte-y-humanidades tag-catedras-telefonica tag-digital-transformation tag-digitalizacion tag-educacion-tecnologica tag-innovacion tag-nuevas-tecnologias tag-universidad-de-malaga portfolio_entries-actividades all_sort actividades_sort  av-masonry-item-with-image' title=\"poster_a\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2025\/12\/cartel_a-499x705.png);\"  title=\"poster_a\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title'  itemprop=\"headline\" >DATA CULTURE: navigating the complexity of cultural systems<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/catedratelefonicauma.es\/en\/actividades\/serpiente-experiencia-teatral\/\"  id='av-masonry-1-item-3231' data-av-masonry-item='3231' class='av-masonry-entry isotope-item post-3231 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-arte-y-humanidades tag-catedras-telefonica tag-digital-transformation tag-digitalizacion tag-educacion-tecnologica tag-innovacion tag-nuevas-tecnologias tag-universidad-de-malaga portfolio_entries-actividades all_sort actividades_sort  av-masonry-item-with-image' title=\"WhatsApp Image 2025-07-21 at 20.32.20\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2025\/07\/WhatsApp-Image-2025-07-21-at-20.32.20-705x560.jpeg);\"  title=\"WhatsApp Image 2025-07-21 at 20.32.20\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title'  itemprop=\"headline\" >The Year of the Serpent, an expanded theatrical experience<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"https:\/\/catedratelefonicauma.es\/en\/actividades\/debate-steam-h-4\/\"  id='av-masonry-1-item-3212' data-av-masonry-item='3212' class='av-masonry-entry isotope-item post-3212 portfolio type-portfolio status-publish has-post-thumbnail hentry tag-arte-y-humanidades tag-catedras-telefonica tag-debate tag-digital-transformation tag-digitalizacion tag-educacion-tecnologica tag-estudiantes tag-innovacion tag-nuevas-tecnologias tag-nuria-rodriguez-ortega tag-steam-h tag-universidad-de-malaga portfolio_entries-actividades portfolio_entries-debate-steam-h all_sort actividades_sort  debate-steam-h_sort  av-masonry-item-with-image' title=\"STEAM - H\"   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2025\/05\/STEAM-H-498x705.png);\"  title=\"STEAM - H\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title'  itemprop=\"headline\" >STEAM-H debate. Does technology have the capacity to perfect the human species?<\/h3><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vb9d-70e5491b2396f5d4e5ca067219f6e12c\">\n#top .hr.hr-invisible.av-vb9d-70e5491b2396f5d4e5ca067219f6e12c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-vb9d-70e5491b2396f5d4e5ca067219f6e12c hr-invisible  avia-builder-el-29  el_after_av_masonry_entries  el_before_av_button  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-ku3r22kv-44ff75031cd3c89945db35279e50ec17-wrap avia-button-left  avia-builder-el-30  el_after_av_hr  avia-builder-el-last'><a href='https:\/\/catedratelefonicauma.es\/en\/actividades\/'  class='avia-button av-ku3r22kv-44ff75031cd3c89945db35279e50ec17 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-color-theme-color'   aria-label=\"Visit the Activities section\"><span class='avia_iconbox_title' >Visit the Activities section<\/span><\/a><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4y5g5-f846b499042f9442556671091739dfab\">\n.avia-section.av-4y5g5-f846b499042f9442556671091739dfab .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2021\/09\/bnnr-test-1500x630-b.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n.avia-section.av-4y5g5-f846b499042f9442556671091739dfab .av-section-color-overlay{\nopacity:0.3;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-4y5g5-f846b499042f9442556671091739dfab main_color avia-section-large avia-no-border-styling  avia-builder-el-31  el_after_av_section  el_before_av_section  remove-uppercase av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-15 av-height-percent  container_wrap sidebar_right'  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='15' data-av_min_height_opt='percent'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-29'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1w7ch-1c4de7b7ee9d2a0f51cea6af43c287cd\">\n#top .av_textblock_section.av-1w7ch-1c4de7b7ee9d2a0f51cea6af43c287cd .avia_textblock{\nfont-size:18px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-1w7ch-1c4de7b7ee9d2a0f51cea6af43c287cd'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center; color: white; text-transform: unset !important;\">\u00abOnly in an entity where intelligence functions at the service of an imagination, not technical, but creative of vital projects, can technical capacity be constituted\u00bb (Ortega y Gasset, Meditaci\u00f3n de la t\u00e9cnica, 1939).<\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xx7d-e66f5f136e5b5d907d5bf0f4280b18be\">\n#top .hr.av-3xx7d-e66f5f136e5b5d907d5bf0f4280b18be{\nmargin-top:30px;\nmargin-bottom:20px;\n}\n.hr.av-3xx7d-e66f5f136e5b5d907d5bf0f4280b18be .hr-inner{\nwidth:150px;\n}\n<\/style>\n<div  class='hr av-3xx7d-e66f5f136e5b5d907d5bf0f4280b18be hr-custom  avia-builder-el-33  el_after_av_textblock  el_before_av_one_full  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2g335-83a1de443c8a2ee05f63ee16fb410c45 av_one_full  avia-builder-el-34  el_after_av_hr  avia-builder-el-last  first flex_column_div'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mmhl8uc9-66526f89ae3b4ab7b702a609663160c1\">\n#top .av_textblock_section.av-mmhl8uc9-66526f89ae3b4ab7b702a609663160c1 .avia_textblock{\nfont-size:18px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-mmhl8uc9-66526f89ae3b4ab7b702a609663160c1'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center; font-size: 1.2rem;\">We aspire for the 5G Chair, Digital Culture and Next Generation Technologies to become a relevant actor in shaping our future. We want this public-private collaboration project to benefit society, human beings and the planet we share.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av_section_5'  class='avia-section av-8k45h-5873129a15460f3947a1ec83a68a582d main_color avia-section-huge avia-no-border-styling  avia-builder-el-36  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-29'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-842wx-7cd2c04a8d22d08200484c4dfbdc9bc6 av_one_full  avia-builder-el-37  el_before_av_blog  avia-builder-el-first  first flex_column_div'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kty87gzs-814ee8320c6ffb8fc8ec0e8a19f46842\">\n#top .av-special-heading.av-kty87gzs-814ee8320c6ffb8fc8ec0e8a19f46842{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kty87gzs-814ee8320c6ffb8fc8ec0e8a19f46842 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kty87gzs-814ee8320c6ffb8fc8ec0e8a19f46842 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kty87gzs-814ee8320c6ffb8fc8ec0e8a19f46842 av-special-heading-h1 blockquote modern-quote  avia-builder-el-38  el_before_av_hr  avia-builder-el-first  av-linked-heading'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><a class=\"av-heading-link\" href=\"https:\/\/catedratelefonicauma.es\/en\/noticias\/\" >News<\/a><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7c7ad-ec5f91260bac1915a51cdf0be2025e0e\">\n#top .hr.av-7c7ad-ec5f91260bac1915a51cdf0be2025e0e{\nmargin-top:1px;\nmargin-bottom:20px;\n}\n.hr.av-7c7ad-ec5f91260bac1915a51cdf0be2025e0e .hr-inner{\nwidth:100px;\nborder-color:#4e6ce6;\n}\n<\/style>\n<div  class='hr av-7c7ad-ec5f91260bac1915a51cdf0be2025e0e hr-custom  avia-builder-el-39  el_after_av_heading  avia-builder-el-last  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-40  el_after_av_one_full  el_before_av_hr  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-3572 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/catedratelefonicauma.es\/en\/centenario-italcable\/' data-rel='slide-1' class='slide-image' title='Telef\u00f3nica-UMA Chair collaborates in the celebration of the centenary of Italcable: Malaga, historic node in the telegraphic connection with America'><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"400\" src=\"https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2025\/12\/pagina69721-1-495x400.jpg\" class=\"wp-image-3576 avia-img-lazy-loading-3576 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2025\/12\/pagina69721-1-495x400.jpg 495w, https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2025\/12\/pagina69721-1-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Telef\u00f3nica-UMA Chair collaborates in the celebration of the centenary of Italcable: Malaga, a historic node in the telegraph connection with America\"><h3 class='slide-entry-title entry-title'  itemprop=\"headline\" ><a href='https:\/\/catedratelefonicauma.es\/en\/centenario-italcable\/' title='Telef\u00f3nica-UMA Chair collaborates in the celebration of the centenary of Italcable: Malaga, historic node in the telegraphic connection with America'>Telef\u00f3nica-UMA Chair collaborates in the celebration of the centenary of Italcable: Malaga, historic node in the telegraphic connection with America<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-12-28T10:02:19+00:00\" >28 December 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2025\/12\/pagina69721-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>844<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1500<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Maria Ortiz<\/span>\n\t\t\t\t\t\t<span 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America<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-3547 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/catedratelefonicauma.es\/en\/hackforgood-big-day-2\/' data-rel='slide-1' class='slide-image' title='UMA students, third in Telef\u00f3nica&#039;s \u00abHackForGood Big Day\u00bb with a smart bracelet that facilitates autonomy'><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"400\" src=\"https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2025\/12\/Hackatonnacional-495x400.jpg\" class=\"wp-image-3549 avia-img-lazy-loading-3549 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" srcset=\"https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2025\/12\/Hackatonnacional-495x400.jpg 495w, https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2025\/12\/Hackatonnacional-16x12.jpg 16w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: UMA students, third in Telef\u00f3nica&#039;s &quot;HackForGood Big Day&quot; with a smart wristband that facilitates autonomy\"><h3 class='slide-entry-title entry-title'  itemprop=\"headline\" ><a href='https:\/\/catedratelefonicauma.es\/en\/hackforgood-big-day-2\/' title='UMA students, third in Telef\u00f3nica&#039;s \u00abHackForGood Big Day\u00bb with a smart bracelet that facilitates autonomy'>UMA students, third in Telef\u00f3nica's \u00abHackForGood Big Day\u00bb with a smart bracelet that facilitates autonomy<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-12-15T15:15:00+00:00\" >15 December 2025<\/time><\/div><div 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href='https:\/\/catedratelefonicauma.es\/en\/generative-curation-symposium-2026-malaga\/' title='Generative Curation Symposium 2026 in Malaga: can AI reinvent curation?'>Generative Curation Symposium 2026 in Malaga: can AI reinvent curation?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2025-12-13T07:15:33+00:00\" >13 December 2025<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/catedratelefonicauma.es\/wp-content\/uploads\/2025\/12\/destacada-blog-GCS.jpg<\/span>\n\t\t\t\t\t\t<span 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