{"id":1954,"date":"2023-09-21T10:21:45","date_gmt":"2023-09-21T10:21:45","guid":{"rendered":"https:\/\/catedratelefonicauma.es\/?post_type=portfolio&p=1954"},"modified":"2023-09-21T10:21:45","modified_gmt":"2023-09-21T10:21:45","slug":"i-edicion-seminario-de-indicadores-de-evaluacion-cultural-y-politicas-culturales-publicas-evaluar-la-cultura-en-la-era-del-big-data-y-la-inteligencia-artificial-entre-lo-cuantitativo-y-lo-cualitati","status":"publish","type":"portfolio","link":"https:\/\/catedratelefonicauma.es\/en\/actividades\/i-edicion-seminario-de-indicadores-de-evaluacion-cultural-y-politicas-culturales-publicas-evaluar-la-cultura-en-la-era-del-big-data-y-la-inteligencia-artificial-entre-lo-cuantitativo-y-lo-cualitati\/","title":{"rendered":"I Edition. Seminar on cultural evaluation indicators and public cultural policies Evaluating culture in the era of big data and artificial intelligence. Between the quantitative and the qualitative"},"content":{"rendered":"
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20 September 2023<\/strong><\/p>\n

University of Malaga<\/strong><\/p>\n

Organised by:\u00a0<\/strong>Andalex (PY20_00508 and UMA20-FEDERJA-126) and Complexhibit (PID2021-125037NB-I00) projects, iArtHis_Lab, Department of History of Art<\/p>\n

With the collaboration of<\/strong>: Telef\u00f3nica-UMA Chair<\/p>\n

Scientific coordination: <\/strong>Nuria Rodr\u00edguez Ortega (UMA), Antonio Castro (UMA)<\/p>\n

Secretariat<\/strong>Leticia Crespillo Mar\u00ed<\/p>\n<\/div>\n<\/section>\n<\/div><\/section>\n

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What evaluation tools do we have to know the effective impact of cultural initiatives on citizens? Which ones do we need and which ones do we not have? How do we measure cultural value? These are some of the questions that will be raised in this seminar, the first of a series dedicated to deepen the problems, challenges and opportunities that represent the development of cultural evaluation indicators that can be useful for the design of public cultural policies. In particular, we want to reflect on what dimensions need and deserve to be evaluated and how AI technologies and big data<\/em> can be an incentive to establish these new models.<\/p>\n

This seminar is part of the Andalex and Complexhibit projects, funded by the Junta de Andaluc\u00eda and the Ministry of Science and Innovation, respectively, and coordinated by the iArtHis_Lab research group of the University of M\u00e1laga. Within the framework of these projects, a repository of data on the exhibition ecosystem in Spain over the last decades has been developed. This repository is open and available for reuse in order to generate new knowledge and value, including the creation of innovative indicators for cultural evaluation.<\/p>\n<\/div>\n<\/section>\n<\/div><\/section>\n

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Programme<\/h3>\n
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Morning (Lecture Hall of the Faculties of Communication Sciences and Tourism)<\/h4>\n<\/div>\n<\/section>\n
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10:15 Inauguration<\/strong><\/p>\n

10.30-11:00<\/strong>. Pau Rausell K\u00f6ster<\/strong> (Lecturer in the Department of Applied Economics at the Universitat de Val\u00e8ncia. Director of the Research Area in Economics of Culture and Tourism (Econcult<\/a>). Counting culture: efforts in the elaboration of data and indicators for monitoring the processes and impacts of the cultural and creative sectors. Experiences from Econcult practice. <\/em><\/p>\n

11:00-11:30<\/strong> Nuria Rodr\u00edguez Ortega and Antonio Castro<\/strong> (Professor of Art History and Professor of Communication Sciences - UMA). \u00a0Proposal for a model of a system of indicators for the digital evaluation of art exhibitions.<\/em><\/p>\n

11:30-12:00<\/strong>. Marta P\u00e9rez Ib\u00e1\u00f1ez<\/strong> (PhD in Art History. Specialist in the contemporary art market. Francisco de Vitoria University). Indicators on museum audiences. Different methodological approaches<\/em><\/p>\n

12:00-12:15<\/strong> Rest<\/p>\n

12:15-12:45<\/strong>.\u00a0 Cristina P\u00e9rez Ord\u00f3\u00f1ez<\/strong>\u00a0(Lecturer in Communication Sciences - UMA) Beyond economic indicators: the other values of music festivals<\/em><\/p>\n

13:00-14:00<\/strong>. Panel discussion: What to evaluate? What for? Why?<\/strong><\/p>\n