{"id":2616,"date":"2024-07-25T06:42:15","date_gmt":"2024-07-25T06:42:15","guid":{"rendered":"https:\/\/catedratelefonicauma.es\/?p=2616"},"modified":"2024-07-25T06:43:36","modified_gmt":"2024-07-25T06:43:36","slug":"congreso_inteligencia_artificial","status":"publish","type":"post","link":"https:\/\/catedratelefonicauma.es\/en\/congreso_inteligencia_artificial\/","title":{"rendered":"1st International Congress on Communication, Culture and Artificial Intelligence"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lz0wnk5a-aa031b0fba4acf1e358390b87374db1a\">\n#top .hr.hr-invisible.av-lz0wnk5a-aa031b0fba4acf1e358390b87374db1a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lz0wnk5a-aa031b0fba4acf1e358390b87374db1a hr-invisible  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lvfk69r8-944164afb96e833211a251f61b7b90ad'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"inidet\">\n<div>\n<h1 id=\"initit\" style=\"text-align: center;\"><strong>1st International Congress on Communication, Culture and Artificial Intelligence<\/strong><\/h1>\n<\/div>\n<h1 style=\"text-align: center;\"><\/h1>\n<h2 id=\"inifec\" style=\"text-align: center;\"><strong>19 and 20 September 2024<\/strong><\/h2>\n<h2 id=\"inilug\" style=\"text-align: center;\"><strong>Digital Content Hub. Malaga<\/strong><\/h2>\n<\/div>\n<h1 id=\"inisubtit\" style=\"text-align: center;\"><\/h1>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ftfub-da2d137e8aa8da60ae2c462eb65fdd5f\">\n#top .hr.hr-invisible.av-4ftfub-da2d137e8aa8da60ae2c462eb65fdd5f{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-4ftfub-da2d137e8aa8da60ae2c462eb65fdd5f hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lvfkbodd-b259aa2cad5efcc6747c86d0407a4ed1'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Traditionally, communication research has been divided into two main orientations: one, towards interpersonal communication, and the other, towards so-called mass communications. Although in both cases the object of study has been the communications developed by humans, often using certain technical instruments.<\/p>\n<p>Today, however, we are experiencing a series of profound technological and socio-cultural changes, within the framework of the 4th industrial revolution, at the epicentre of which is artificial intelligence (AI). These changes include those in the field of communication, which lead us to speak of post-human communication. And this is not only due to the growing recognition of the communicative capacities of other living beings but, above all, to the irruption of machines as new actors in human communication. They no longer limit themselves to their traditional mediating and auxiliary role in our communication, but also act as our direct interlocutors, producing content (creation), recommending which products to consume (curation) and in what order or cadence (programming), as well as determining the production of cultural products through the collection and analysis of data, among other issues.<\/p>\n<p>Today's disruptive changes, which are largely driven by artificial intelligence, present many opportunities and a number of important challenges. Among others, the unequal power relations between large technological corporations, governments and end users; inequalities that are accentuated by geopolitical, gender, class and ethnic factors. In the specific field of cultural production, these changes, and in particular artificial intelligence, also pose a series of challenges. AI is basically nothing more than a metaphor that hides who controls the discourse that orients our intersubjective spaces: under the guise of algorithmic objectivity, AI expunges subjectivity and establishes the predominance of instrumental reason, when, in fact, human cultural production also attends to other dimensions of intelligence and makes it possible to express subjective worlds and share them with others.<\/p>\n<p>The International Conference on Communication, Culture and Artificial Intelligence seeks to gain a deeper understanding of these phenomena.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lz0wo44p-3cc94b08771e0b5a7e1cf0342e1c9fb6\">\n#top .hr.hr-invisible.av-lz0wo44p-3cc94b08771e0b5a7e1cf0342e1c9fb6{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lz0wo44p-3cc94b08771e0b5a7e1cf0342e1c9fb6 hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lz0wknhc-ad9f33e7afe6ce723c4014cb90a3a71e'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"elementor-element elementor-element-3962fec e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-child\" data-id=\"3962fec\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n<div class=\"elementor-element elementor-element-7223d37 elementor-widget elementor-widget-html\" data-id=\"7223d37\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n<div class=\"elementor-widget-container\">\n<p><strong>PROGRAMME:<\/strong><\/p>\n<table id=\"projue\">\n<tbody>\n<tr>\n<th colspan=\"2\">Thursday 19 September 2024<\/th>\n<\/tr>\n<tr>\n<td class=\"prohor\">09:00 - 09:30<\/td>\n<td class=\"prodet\">Accreditation<\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">09:30 - 10:00<\/td>\n<td class=\"prodet\">Inauguration<\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">10:00 - 10:45<\/td>\n<td class=\"prodet\">Inaugural Session<br \/>\nBernhard Rieder (University of Amsterdam)<br \/>\nWhat kind of power is AI?<br \/>\n<strong>Presented by: Bella Palomo (University of Malaga)<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">10:45 - 11:30<\/td>\n<td class=\"prodet\">Hybrid intelligence for human journalism<br \/>\nXos\u00e9 L\u00f3pez (University of Santiago de Compostela)<br \/>\n<strong>Presented by: F.J. Paniagua (University of M\u00e1laga)<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">11:30 - 12:00<\/td>\n<td class=\"prodet\">Coffee Break<\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">12:00 - 12:45<\/td>\n<td class=\"prodet\">Journalism, artificial intelligence and machine-mediated knowledge building<br \/>\nEddy Borges (Northwestern University)<br \/>\n<strong>Presented by: Sonia Blanco (University of M\u00e1laga)<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">12:45 - 14:00<\/td>\n<td class=\"prodet\">Roundtable: Guiding AI<br \/>\nChair: Miguel de Aguilera<br \/>\nParticipants: Carlos El\u00edas (Universidad Carlos III de Madrid), M\u00aa Bella Palomo (Universidad de M\u00e1laga), Eddy Borges, Xos\u00e9 L\u00f3pez<\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">14:00 - 16:00<\/td>\n<td class=\"prodet\">Lunch Break<\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">16:00 - 17:00<\/td>\n<td class=\"prodet\">RTVE Lab Workshop. The First AI Symphony in Spain: An odyssey of the RTVE Orchestra and the RTVE Lab.<br \/>\nC\u00e9sar Pe\u00f1a. RTVE Audiovisual Innovation Laboratory<br \/>\n<strong>Presented by: A\u00edda de Vicente (University of M\u00e1laga)<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">17:00 - 20:00<\/td>\n<td class=\"prodet\">Communications \/ virtual communications<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-59cdfa0 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-child\" data-id=\"59cdfa0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n<div class=\"elementor-element elementor-element-ecdf66d elementor-widget elementor-widget-html\" data-id=\"ecdf66d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n<div class=\"elementor-widget-container\">\n<table id=\"provie\">\n<tbody>\n<tr>\n<th colspan=\"2\">Friday 20 September 2024<\/th>\n<\/tr>\n<tr>\n<td class=\"prohor\">10:00 - 10:45<\/td>\n<td class=\"prodet\"><\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">10:45 - 11:30<\/td>\n<td class=\"prodet\">To what intelligence do we entrust our future and that of our children?<br \/>\nTom\u00e1s Urda. Quir\u00f3n Health<br \/>\n<strong>Presented by: Antonio Castro (University of M\u00e1laga)<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">11:30 - 12:15<\/td>\n<td class=\"prodet\">Does AI have sex?<br \/>\nMercedes Siles Molina (University of Malaga)<br \/>\n<strong>Chair: M\u00aa del Mar Ram\u00edrez (Andalusian Audiovisual Council)<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">12:15 - 12:45<\/td>\n<td class=\"prodet\">Coffee Break<\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">12:45 - 14:00<\/td>\n<td class=\"prodet\">Round table: An artificial culture?<br \/>\nChair: Nuria Rodr\u00edguez Ortega<br \/>\nParticipants: Ana Sede\u00f1o (University of M\u00e1laga), C\u00e9sar Garc\u00eda (Chief Creative Officer and Partner of Se\u00f1ora Rushmore), Luis Movilla (Be a Lyon) and Bruno Mu\u00f1oz (Singulive).<\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">14:00 - 16:00<\/td>\n<td class=\"prodet\">Lunch Break<\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">16:00 - 17:00<\/td>\n<td class=\"prodet\">Workshop on content creation through AI<br \/>\nFreepik<br \/>\n<strong>Presented by: Antonio Fern\u00e1ndez Leiva (University of M\u00e1laga)<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">17:00 - 18:00<\/td>\n<td class=\"prodet\">Workshop: AI in advertising post-production<br \/>\nRam\u00f3n Artem\u00e1n. Metropolitan. Cruzcampo Lola Flores campaign post-production.<strong>Presented by: Cristina P\u00e9rez (University of M\u00e1laga)<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"prohor\">18:00 - 20:00<\/td>\n<td class=\"prodet\">Communications<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33egxf-f901c3dc91647abda5ef1c418ce07dc5\">\n#top .hr.hr-invisible.av-33egxf-f901c3dc91647abda5ef1c418ce07dc5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-33egxf-f901c3dc91647abda5ef1c418ce07dc5 hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_button'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-lz0wm6rm-0e4a5f9d4b2124f68ca7e1e590c1f52c-wrap avia-button-center  avia-builder-el-7  el_after_av_hr  el_before_av_hr'><a href='https:\/\/congresocomunicacionculturaia.com\/'  class='avia-button av-lz0wm6rm-0e4a5f9d4b2124f68ca7e1e590c1f52c av-link-btn avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color'   aria-label=\"All the information here\"><span class='avia_iconbox_title' >All the information here<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lz0woh4q-409df4993b3db0f4d721b746fed7137d\">\n#top .hr.hr-invisible.av-lz0woh4q-409df4993b3db0f4d721b746fed7137d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lz0woh4q-409df4993b3db0f4d721b746fed7137d hr-invisible  avia-builder-el-8  el_after_av_button  el_before_av_hr'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lz0woc4o-1131c7238a1ab5c0b585bfa4b949d531\">\n#top .hr.hr-invisible.av-lz0woc4o-1131c7238a1ab5c0b585bfa4b949d531{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lz0woc4o-1131c7238a1ab5c0b585bfa4b949d531 hr-invisible  avia-builder-el-9  el_after_av_hr  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[43,90,80,21,114,211,16],"class_list":["post-2616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-catedras-telefonica","tag-digital-transformation","tag-educacion-tecnologica","tag-habilidades-y-competencias","tag-nuevas-tecnologias","tag-seminario","tag-telefonica"],"_links":{"self":[{"href":"https:\/\/catedratelefonicauma.es\/en\/wp-json\/wp\/v2\/posts\/2616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catedratelefonicauma.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catedratelefonicauma.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catedratelefonicauma.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/catedratelefonicauma.es\/en\/wp-json\/wp\/v2\/comments?post=2616"}],"version-history":[{"count":0,"href":"https:\/\/catedratelefonicauma.es\/en\/wp-json\/wp\/v2\/posts\/2616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catedratelefonicauma.es\/en\/wp-json\/wp\/v2\/media\/2619"}],"wp:attachment":[{"href":"https:\/\/catedratelefonicauma.es\/en\/wp-json\/wp\/v2\/media?parent=2616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catedratelefonicauma.es\/en\/wp-json\/wp\/v2\/categories?post=2616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catedratelefonicauma.es\/en\/wp-json\/wp\/v2\/tags?post=2616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}