Welcome

With 24 chairs in 26 leading Spanish universities, Telefónica today has the largest network of University-Business Chairs in our country, a network which, since its creation in 2001, has served as an instrument for training, research and knowledge transfer with a common objective: the promotion of new information and communication technologies (ICT) in our society.

Discover how Artificial Intelligence is transforming curatorial practices, museums and cultural heritage

Keynote by Joasia Krysa & Terence Broad.


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Generative Curation Symposium

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«Only in an entity where intelligence functions at the service of an imagination, not technical, but creative of vital projects, can technical capacity be constituted» (Ortega y Gasset, Meditación de la técnica, 1939).

We aspire for the Chair 5G, Digital Culture and Next Generation Technologies for Society to become a relevant actor in shaping our future. We want this public-private collaboration project to benefit society, human beings and the planet we share.

Generative Curation Symposium 2026 en Málaga: ¿puede la IA reinventar la curaduría?

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