Fundación Telefónica's third Culture in Digital Forum is taking place in Malaga, where cultural experts are debating the impact of Artificial Intelligence (AI) on culture, from artistic creation to ethics and future trends. The growing technological transformation in culture makes these spaces for discussion essential. This Forum, created in 2021, has become a point of reference on the influence of technology in the cultural sector.

Malaga was chosen because of its cultural importance and the international event in honour of Picasso (1973-2023). The venues of the event are the campus 42 Málaga and La Térmica. In addition, a new publication on digital innovation was launched at the Forum, coordinated by Nuria Rodríguez Ortega, director of the Telefónica Chair at the University of Malaga. The opening featured prominent speakers, and discussed the profound impact of technology on life and culture.

Rocío Gracia Ipiña, Project Director of the Commission for the Commemoration of the 50th Anniversary of the death of Pablo Picasso, He highlighted how technology has been key in the promotion of this event. The Mayor of Malaga applauded the decision to hold the forum in the city, highlighting its relevance in culture and technology.

During the forum, topics such as the ethical challenges of AI, its influence on cultural industries and the creative potential with technology will be discussed. The following will take place workshops on campus 42 Málaga to experiment practically with AI, while La Térmica will host panel discussions with experts on topics such as digital ethics and the influence of AI on museums and art.

Ultimately, ehe Forum is a space to reflect on the confluence of technology and culture., The project will address everything from ethical challenges to the practical applications of AI in the cultural sphere.