20 September 2023

University of Malaga

Organised by: Andalex (PY20_00508 and UMA20-FEDERJA-126) and Complexhibit (PID2021-125037NB-I00) projects, iArtHis_Lab, Department of History of Art

With the collaboration of: Telefónica-UMA Chair

Scientific coordination: Nuria Rodríguez Ortega (UMA), Antonio Castro (UMA)

SecretariatLeticia Crespillo Marí

What evaluation tools do we have to know the effective impact of cultural initiatives on citizens? Which ones do we need and which ones do we not have? How do we measure cultural value? These are some of the questions that will be raised in this seminar, the first of a series dedicated to deepen the problems, challenges and opportunities that represent the development of cultural evaluation indicators that can be useful for the design of public cultural policies. In particular, we want to reflect on what dimensions need and deserve to be evaluated and how AI technologies and big data can be an incentive to establish these new models.

This seminar is part of the Andalex and Complexhibit projects, funded by the Junta de Andalucía and the Ministry of Science and Innovation, respectively, and coordinated by the iArtHis_Lab research group of the University of Málaga. Within the framework of these projects, a repository of data on the exhibition ecosystem in Spain over the last decades has been developed. This repository is open and available for reuse in order to generate new knowledge and value, including the creation of innovative indicators for cultural evaluation.

Programme

Morning (Lecture Hall of the Faculties of Communication Sciences and Tourism)

10:15 Inauguration

10.30-11:00. Pau Rausell Köster (Lecturer in the Department of Applied Economics at the Universitat de València. Director of the Research Area in Economics of Culture and Tourism (Econcult). Counting culture: efforts in the elaboration of data and indicators for monitoring the processes and impacts of the cultural and creative sectors. Experiences from Econcult practice.

11:00-11:30 Nuria Rodríguez Ortega and Antonio Castro (Professor of Art History and Professor of Communication Sciences - UMA).  Proposal for a model of a system of indicators for the digital evaluation of art exhibitions.

11:30-12:00. Marta Pérez Ibáñez (PhD in Art History. Specialist in the contemporary art market. Francisco de Vitoria University). Indicators on museum audiences. Different methodological approaches

12:00-12:15 Rest

12:15-12:45.  Cristina Pérez Ordóñez (Lecturer in Communication Sciences - UMA) Beyond economic indicators: the other values of music festivals

13:00-14:00. Panel discussion: What to evaluate? What for? Why?

  • Nani Soriano. Cultural manager
  • Iván de la Torre. Curator, art critic, professor of Art History (US).
  • Salvador Haro. Artist, curator, professor of Fine Arts (UMA).
  • David Burbano. Artist, gallery owner
  • Moderator: Nuria Rodríguez Ortega

Afternoon (Sala de Juntas Rodríguez de Berlanga. Faculty of Philosophy and Arts)

16:00-19:30. Workshop: Operationalisation and measurement in the museographic field. Design of indicators

Imparts: Luis Navarro Ardoy (Doctor in Sociology. Pablo de Olavide University)

A certificate of participation will be issued for curricular purposes.