4, 5 and 6 October 2023, Malaga
#CultureInDigital
Artificial Intelligence will be the protagonist in this third edition of the CULTURA EN DIGITAL Forum organised every year by Fundación Telefónica and held for the first time outside Madrid.
uring three sessions, we will discuss the role of the Artificial Intelligence, The project is a project of the European Commission, its relevance and effect on areas such as the arts, cultural industries, media, ethics and fast-moving future trends.
These conversations will take place in two prominent locations: the 42 programming campus, an initiative of the Fundación Telefónica in partnership with Malaga City Council, the Andalusian Regional Government and the Malaga Provincial Government, which promotes free and innovative digital learning in tune with the demands of the labour market; and La Térmica. Contemporary Creation Centre, a leading space for cultural encounters, non-formal education and recreational activities for the community, artists and more.
In the context of the III Digital Culture Forum, the Telefónica Foundation and the University of Malaga launch the book «Culture in Digital. Digital innovation for new audiences«directed by Nuria Rodríguez Ortega, The Chair of 5G and information technologies at the University of Malaga.
The Forum DIGITAL CULTURE has established itself as a key platform for the analysis and discussion of technological trends in the cultural sphere and how innovation and digitisation affect museums and the sector in general. A study by Fundación Contemporánea's Observatorio de la Cultura places it as the third most valued event in digital culture in 2022.
More information on times and venues can be found at https://www.fundaciontelefonica.com/cultura-digital/conferencias/iii-foro-cultura-en-digital/
Provisional programme
🔹 WEDNESDAY 4
11h_ OPENING ACT
Headquarters 42 Malaga FT
19h_ ETHICS AND CULTURE IN A DIGITAL FUTURE. Round table
La Térmica Headquarters
The development of artificial intelligence (AI) brings not only benefits but also challenges and risks for culture. What conflicts or tensions can it generate? To address these questions, experts will discuss the key ethical concerns that pose a threat to cultural diversity, while at the same time potentially opening up new opportunities and stimulating research and innovation.
- Meritxell Bassolas Ribas. AI Programme Coordinator, Computer Vision Centre (CVC), Barcelona.
- Antonio Ortiz, analyst, writer and disseminator of artificial intelligence, author of the blog error500.net, an internet pioneer.
- Richard Benjamins, Head of Artificial Intelligence and Data Strategy at Telefónica.
- Moderator: Cristina Urdiales (University of Malaga)
🔹 THURSDAY 5
12h_IMMERSIVE EXPERIENCE IN ARTIFICIAL INTELLIGENCE. Workshop
Headquarters 42 Malaga FT
19h_ ARTIFICIAL INTELLIGENCE. CULTURAL INDUSTRIES AND MUSEUMS
La Térmica Headquarters
Technology is playing an increasingly important role in the cultural sector, from the personalisation of the cultural experience to the preservation of heritage, revolutionising the way content is distributed and consumed, and affecting both the active agents in the sector and the target audience. Cultural Management and Industry will address the keys to making the most of the opportunities offered by AI and technology in general, and overcoming the challenges it poses.
🔹 FRIDAY 6TH
9:30h_ PICASSO AND GENERATIVE ARTIFICIAL INTELLIGENCE. Workshop
Headquarters 42 Malaga FT
18:30h_ ARTIFICIAL INTELLIGENCE AND ARTISTIC CREATION
La Térmica Headquarters
Generative artificial intelligence has reopened the debate on the concept of creativity. How is Artificial Intelligence affecting artistic creation? Each advance poses benefits and challenges that we will explore together with different artists who are taking advantage of Artificial Intelligence to enable new dialogues and expand the way in which the creative process is carried out.
- Pau Alsina, Researcher, Universitat Oberta de Catalunya (UOC)
- Belén Gache, poet and writer
- Pilar Rosado, visual artist
- José Luis de Vicente, critic and curator, director of the Barcelona Design Museum - Disseny Hub
- Moderator: Nuria Rodríguez Ortega (University of Málaga)
18h to 00h_. RED FRIDAY
La Térmica Headquarters




